Meet our people
The people at Plan of Action care deeply about getting things right for men after baby loss. From lived experience to specialist knowledge, each person brings something different. What unites us is a shared ambition to make things better. This section provides a brief overview of our people.
Trustees
The people responsible for Plan of Action
John Hilton
Founder and Trustee
The idea for Plan of Action came from John’s lived experience of baby loss. Following experience of miscarriage in October 2021, he encountered several obstacles that complicated the grieving process for him. These included a lack of appropriate leave from work, lack of understanding from healthcare providers and a scarcity of resources targeted towards men. Because of this, John’s ambition is to ensure Plan of Action is the leading men’s charity for baby loss.
Stuart Easton
Trustee
Stuart is an experienced educator with over 15 years in teaching and pastoral leadership. He is currently Head of Years 1–3 at an independent school in East London and leads both the PSHE and Design & Technology departments. Stuart also has a strong focus on wellbeing and safeguarding, serving as Deputy Designated Safeguarding Lead. Outside the classroom, he coaches the Under 9s at Upminster Rugby Club. Stuart brings energy, care and community spirit to his role as trustee.
Daniel Duggan
Trustee
Daniel is a Senior Manager within the consulting practice at EY, bringing over a decade of experience in operations, supply chain, and delivery. He has worked across UK and international organisations to drive long-term impact through collaboration. Daniel brings a practical, results-oriented mindset to the charity’s mission. He is committed to building effective systems that strengthen the organisation and improve outcomes for men after miscarriage.
Arianne Edwards
Trustee
Arianne is Head of Project Management at a leading advertising agency, with expertise in delivering complex projects and leading creative teams. She brings strong delivery skills and a passion for mental health to her role. Because of this, Arianne is driven by a desire to challenge the stigma surrounding male grief. Through her role, Arianne is helping shape the charity’s voice and direction, ensuring the charity creates space for open, informed conversations that lead to change.
Lauren Godfrey
Trustee
Lauren is an Executive Sales and Technology leader with over 15 years at Cisco, where she led digital strategy for major global events. She brings strong governance insight and a long-standing commitment to social impact. Lauren has lived experience that connects her to Plan of Action’s mission. For that reason, she is passionate about supporting men grieving loss and contributing to the charity’s strategic growth, research advocacy, and outreach.
Adviser to the Board of Trustees
Helen Williams
Research Adviser
Helen is dedicated to supporting the development of miscarriage research, alongside other impactful studies of medicine and health at the University of Birmingham.
In 2016 she played a pivotal role in the establishment of Tommy’s National Centre for Miscarriage Research. As a result, Helen began to explore the experiences of men living through pregnancy loss via a part-time doctoral study and has published research in this area.
Most recently she adopted a focus on experiences of multiple miscarriages, but she is a passionate advocate of compassionate care for all those affected by any unwelcome pregnancy outcomes.
Plan of Action Ambassador
Ben Shires
Ben is a broadcaster and live event host, best known for fronting CBBC’s BAFTA-nominated Officially Amazing and Match of the Day Kickabout. With a quick wit and a distinctive presenting style, he’s appeared across a range of programmes including Celebrity Mastermind, Blue Peter and Match of the Day.
Ben also works with heritage and museum organisations such as English Heritage and Imperial War Museums. He lives in York with his family and the world’s most enviable collection of vintage tank tops.